Recommended Reading & Viewing



Burton Clark – Fire/EMS Safety & Health Week: Rules vs. DNA

From Ben Franklin to today, all firefighters have the same DNA made up of six genes: fast, close, wet, risk, injury and death (FCWRID). These genes have been passed down for generations from firefighters and the public. Our gene sequence has driven our behavior and rule development throughout our history (Clark, 2011).

Your firefighter DNA genes (fast, close, wet, risk, injury and death) will trump rules every time. Most of the time, one abnormal gene does not negatively affect the outcome, but when two or more mutate, turgidity can results.  Changing your DNA is hard, but you can change your behavior if you know what is driving it.


The Art of Manliness – Leadership Lessons from Dwight D. Eisnehower: How to Make an Important Decision

The complexity of planning and executing Operation Overlord — the largest amphibious assault in world history — was truly staggering.

How had Eisenhower found the nerve to make one of the heaviest, most consequential decisions in history? “I had to,” he later explained, “if I let anybody, any of my commanders, think that maybe things weren’t going to work out, that I was afraid, they’d be afraid to. I didn’t dare. I had to have the confidence. I had to make them believe that everything was going to work.”

Dan Rockwell, The Leadership Freak – Stop Barking up the Wrong Tree

Leaders who work to extend their influence are barking up the wrong tree.

Mike Myatt, N2Growth – The History of Leadership

…. an interactive historical timeline of the world’s greatest leaders dating as far back as 2000 BC.


Seth Godin – Doing the big work (at the little table)

Most of the day is spent in little work. The obligation is to carve out time for the big work.

High Performance Leadership – The Trouble with Critical Feedback

How do you respond to a situation that provides only critical feedback?


Terin Izil & Sunni Brown, TED-Ed – The Power of Simple Words

Long, fancy words designed to show off your intelligence and vocabulary are all very well, but they aren’t always the best words. In this short, playful video Terin Izil explains why simple, punchy language is often the clearest way to convey a message.