Certain to Win: The Strategy of John Boyd, Applied to Business [Book Review]

USAF Colonel John Boyd was constant explorer, thinker, and doer (some say he was a rogue, but he did get things done). He influenced the tactical thought and critical decision making process of fighter pilots to “outmaneuver the enemy” during air combat operations. Boyd’s ideas can apply to everything from routine fire department productivity to high-risk, complex fire ground operations. Can his body of ideas be used for everything? Never. But they can be applied to most complex and rapidly changing situations.

Chet Richards was a close associate of the late Colonel Boyd and a lecturer at the Air War College and the Army’s Command and General Staff College. In Certain to Win, he introduces Boyd’s philosophy of conflict by examining how it works in the military arena as well as the business world. He puts forward that organizations, including fire departments, work best when they have clear visions, well-practiced skills, and implicit trust. Richards uses examples from military minds of Sun Zu, Musashi, von Clausewitz, Rommel, Patton, and Boyd seasoned with the organizational accomplishments of Toyota and Southwest Airlines to show how commonly held goals allow each unit of the organization to make decisions that continuously moves them toward the goal.

Why the title, Certain to Win? Sun Zu answers that here: If a general who heeds my strategy is employed, he is certain to win.

This is an excellent read for anyone looking to expand their knowledge on situational awareness, communication, decision making, teamwork, or leadership.

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